Managing the relationship with Online Travel Agency (OTA) Partners is essential to any well rounded revenue management program. They represent a significant percentage of travel planners and bookers. They are the key to market intelligence, upcoming promotional opportunities, and pulse of the competition.

Social Media Engagement

Engaging potential guests before & during their travel planning is essential in driving loyalty & revenue.  People are looking to Social Media channels, not for a carefully crafted sales pitch, but to build a 'personal' connection with the property they are going to call home during their travel.

Social Media channels are updated and monitored to enhance guest experience.

Facebook (1.28 Billion monthly active users - 72% of online adults use monthly)
  • Timely response to comments and questions. Communicating with the property to address any concerns or issues.
  • Regular posts 3-4 times a week
  • Custom graphic designed posts that provide a professional visual appeal and comply with brand standards
  • Cross marketing with area demand drivers and area events
Twitter (255 Million monthly active users - 500 million tweets are sent each day - social "listening" platform)
  • Timely response to Twitter ‘mentions'
  • Regular posts to Twitter timeline
  • Regular monitoring of targeted twitter searches for potential sales leads
Instagram (200 Million active monthly users - guest sharing platform)
  • Post images with targeted hashtags and descriptions
  • Regular monitoring and interaction with followers
Saturday September 21, 2019